The Blackbody curve is what is used by calibrators to hit that "sweet spot" on your TV. As you can see, the eye is more prone to picking up green colors. Green will be set as a standard and the calibration will set the reds and blues according to their green values.

Does your local "big box" store offer QUALITY installation services?
ISF/Ecos Energy Savings Press Release
Do Your Whites Have the Blues?