1. Irrelevant Message
Your brain is programmed to help you survive and thrive. It's why we remember where the food is in our house, but maybe not where we put our birth certificate. The former is absolutely essential for surviving, the latter...not as much. The fact that your grandpa started the company, your staff is friendly and knowledgeable, or that you're the area's best kept secret does not help your audience survive or thrive. Your message must be relevant.
2. Confusing/Unclear Message
If it takes too much time or effort to figure out who you are, what you offer, our how to get in touch with you, the audience will give up...easily. Your message must be clear.
3. Weak Call to Action
What do you want your audience to do? Ask them to do it! Too much ad copy that we see either doesn't ask for action at all, or doesn't ask for an action that will actually benefit the business. We'd like you to schedule a demo so we can show you how we can help you grow your business. That's why we invite you to do just that on every page. (By the way, if you haven't yet, click the Schedule a Demo button.)
The best way to engage the audience and motivate them to act is by telling a clear, relevant story and asking them to do business with you. We have a formula that will help you get more customers. If your digital ad copy is not consistently delivering new business, then we should talk...today.